Online Billpay: It Just Makes Sense!

Lea Chatham November 18th, 2013

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medical billing online billpay

You’re a small, independent practice. You know the people you serve. But it’s easy to forget that the patients you care for are just like you.

They have jobs, families, and bills to pay, and they manage all those things with the very same tools that you do—smartphones, tablets, laptops, etc. So if you are using online billpay then it makes sense that your patients are too.

But if you haven’t enabled your patients to pay you this way, an opportunity is being lost.

According to US Banker, nearly 40% of people pay bills online. And if you just look at women—who we know make most healthcare decisions and pay the healthcare bills—the number is over 50%! We also know this:

Once a patient walks out the door, the likelihood of you getting paid drops like a hot potato.

Keeping both of these things in mind, one great option is to make sure your patients can pay you online. And not just pay a bill online but store a credit card on file for future charges. Being able to store a card on file and easily make payment arrangements is more important than ever since the Centers for Disease Control’s 2011 National Health Interview Survey indicates that nearly one in three patients are making payments over time on healthcare bills.

Convinced? Here’s what you’ll need to get started:

  1. The ability to email patients when they have a bill;
  2. A way to provide their statements online;
  3. A secure online billpay tool;
  4. And, an easy-to-use option to pay a paper statement balance (by offering a billing code on the statement that they can enter online to pay that particular bill).

Patients are paying a bigger share of their healthcare costs. The AMA’s Health Insurance Report Card showed that they are paying nearly 25% of the amount that health insurers set for paying physicians. And we don’t need a survey to tell us paying copays and deductibles isn’t patients’ highest priority (although there is some research out there if you want it). Luckily, it isn’t their lowest priority either so the easier you make it to pay in convenient ways, the more likely you are to get paid.

Have questions about credit cards and patient collections? We’ve got answers.

Discover more tools to make your independent practice a best practice.

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